Facebook marketing, You may have noticed for some time that the promotion of your Facebook page is not going well. You may also have received complaints that fans are not getting posts on your homepage. But you are constantly going through new posts from the page. Spending money on Facebook is not getting results even with ads. So where is the problem?
Let’s find out the details of Facebook marketing today!
Last year Facebook made some changes to its algorithm. Because of this, if you don’t promote any post on your page by spending money, then only 18 out of 100 people will see your post. The problem is that in the last few days, the rate has come down to only 5 percent.
Yes, that’s right. Facebook has stepped up to make its ad business profitable. If you don’t buy ads with money, now it is difficult to spread the word about the post. But there is a problem here too. Under the new rules, you will not be able to avail of this promotion until the number of fans on your page reaches 400. Therefore, you will first have to spend to increase the fans of the page, then you will have to spend again to deliver the post to them again.
While this may be convenient for large organizations with large fanbases, the question may arise as to how profitable this Facebook ad is for businesses with a small fanbase-rich business.
So you have to allocate your budget properly. As much as you are investing in Facebook in the hope of spreading the word, the expected results may not come. So isn’t something better than Facebook marketing possible?
No, that’s wrong. The right steps at the right time can also bring you the desired success from marketing on Facebook! Let’s learn about some of the strategies.
Working with content:
How much your post will spread will depend a lot on the quality of the post. There is no substitute for a well-informed but easy post to attract people. But there is one thing to keep in mind – in no way does the post look like an advertisement. If you keep these two things in mind while creating content, your post can become popular!
Encourage followers to get updates
Whenever the posts on your page become attractive to people, or the product you sell may be a favorite of the people, you can try to subscribe to it if you want.
To invest some amount of money
You can try to promote some of your best products through advertisements on Facebook. Trying to promote every post on the page by spending money will not be a good thing financially. Still, at least some posts should be promoted to see how it works.
Experiment with the type of post:
Suppose you always post videos from your page. Sometimes you can see what happens by sharing pictures! It is also important to keep an account of when you are posting, how many people are watching or will watch. And you can keep in mind the size of the picture, the content of the picture, and any subsequent post.
With the link of your online store on the Facebook page
If you want, you can give the link to your online store on the Facebook page. When people on your page search for your product, they often get lost. If you want to make this task easier for them, you can add an online store tab like the one below on your Facebook page.
Promotion through a Facebook group
Nowadays, the Facebook group is one of the hangouts. Makes more people aware by posting about your product in different Facebook groups whenever you want. It is best to promote your product in the same product group as your product. It is better if you can engage the users by asking a question or discussing a general product.
Giving too much importance to mobile
About 80 percent of people use Facebook mobile. So the content or links that are more suitable for mobile will undoubtedly get good publicity. So during the post promotion, take a look at how it will look on desktop and mobile platforms.
However, if any of these things do not bring you the expected results, then it is better to try another platform. Google+, Pinterest, or Instagram. And if you have to do it on Facebook, then you should go on the field only with the preparation of the cost.
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